Looking credible enough to get funded
TearSolutions is developing a pharmaceutical treatment for Dry Eye Disease. Brilliant science, genuine potential — but they were heading into investor meetings and clinical trial recruitment without a visual brand that matched the seriousness of what they were building.
As CEO Anil Asrani put it, it was time to "take off the hoodie and show up in a suit." The existing materials didn't reflect the credibility investors and trial patients needed to see before putting their trust or their money in the company.
I developed a complete brand identity system: logo, visual identity, social media graphics, and a refined overall look designed to signal sophistication and scientific credibility at the investor level.
TearSolutions walked into investor roadshows and industry events with materials that looked worthy of the science behind them, allowing them to secure $5 million in funding