Fractional art direction SERVICES

I create strategic visual identities and keep them consistent across all channels

I help B2B marketing leaders in industrial and technical industries communicate value and complex products clearly as well as free up time to focus on strategy.

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Trusted By:

Visual Brand Reset Technical B2B Teams

 A senior-level, short-term art direction engagement designed to stabilize, document, and future-proof your visual brand.

includes

  • Brand audit & asset inventory

  • Visual system assessment

  • Cleanup and consolidation of brand assets

  • Targeted brand refresh if warranted

  • Brand style guide (practical, not theoretical)

  • Core templates (sales + marketing)

  • Documentation for handoff


Best for: Organizations that have outgrown their visual brand and ready to align their look with their value across all media and touchpoints.

Pricing: Starting at $4,500

Timeline: 6-8 weeks

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Ongoing Support

(Monthly Retainer)

Not execution alone but direction as well! I partner with marketing leaders to guide visual decisions, keep brand consistency strong, and free you from endless opinion cycles.

includes:

  • Priority access

  • Consistent visual oversight across all channels and brand touchpoints

  • Creative collaboration on campaigns, events, and product launches

Best for: Teams that value judgement, clarity, and consistency.

Pricing: Starts at $2,500/month

Timeline: 3-month retainer minimum

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How Ongoing Design Support Works

A Part of a Team

VIP Day: Visual Brand Clarity in a Day

There’s nothing worse than losing momentum or endless refining/opinions. Pick a day to focus and have all decision makers available for feedback. Let’s check visual alignment and those lingering projects off your to-do list. Sometimes done is better than perfect. It’s cheaper too.

Design Projects We Could align and Complete:

  • Tradeshow graphics

  • Brochures

  • Decks

  • Sell Sheets

  • Flyers

  • Promotional swag

  • Product photo manipulation

  • Social media graphic templates

  • E-mail design

Best for: Small marketing teams in industrial or technical industries (think industrial manufacturing, biotech, med device) who:

  • Are preparing for a product launch, trade show, or new hires (think training materials)

  • Feel overwhelmed and want to align materials fast

  • Aren’t ready for a full rebrand or ongoing retainer but know things need to look better

Pricing: $800

Timeline: One day, CST

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How to Work Together

01

Let’s Chat

Please reach out and we’ll find out if we’re a fit for each other. I’ll ask questions about your scope, timeline, and budget. If we align, I’ll prepare a proposal and scope of work for your review, followed by a contract and request for deposit.

02

Start Your Project

Once we’ve signed contracts, NDAs, etc., and I’ve received your deposit, we’ll begin the easy and streamlined onboarding process to get your project started.

03

Elevate Your Visual Brand & Increase customer trust

With professionally designed materials, you can improve the look and feel of your brand and products, attract top-tier talent, and increase client conversions.

I’ll let the numbers do the talking

42

Brands launched

156

Clients helped

15

Years in business

FAQs

How do I know which offer is right for me?

1

Reach out and I’ll be happy to talk about the best fit for your scope, timeline, and budget. Ultimately, there isn’t a one size fits all for everyone. I pride myself on creating custom solutions for my best clients, and will do the same for you.

HOw long does the brand identity design or refresh process take?

2

Every project timeline differs depending on the scope of work, timeline, and complexity. Please allow at least 3-4 weeks post onboarding. There are no quick fixes, only strategic ones.

What makes you different?

3

I’m equal parts left and right brained. I may be the most organized and communicative creative you’ve ever worked with. I began freelancing in 2011 after being laid off from a graphic design gig at an industrial manufacturer. I’ve been fully independent since 2014.

I’m also:

  • an elder millennial with valuable print experience

  • An enneagram one - always striving for better!

  • possess the following strengths according to Gallop: Responsibility, Discipline, Empathy, Context, and Intellection

  • A big nerd that genuinely geeks out about how these products are designed, engineered, and manufactured. I love a good plant tour!!

I just need a logo. Do you offer that.

4

The short answer. No, I will do my best to recommend another resource for you.

The long answer: If you are just starting out, a logo may get you by, but eventually, you’ll need a full brand suite to effectively reach your ideal customer by drawing them in and communicating your value with various brand marks, fonts, colors, etc.

From a professional point of view, I believe you need something more holistic to streamline your success, and I’d love to help you strategically place your brand uniquely in the market.

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  • “Danielle was so easy and nice to work with, a breath of fresh air compared to other designers we have had experience with. I would highly recommend Danielle if you are looking for a graphic designer, you won't be disappointed.”

    — Ben Theis, Skol Marketing

  • "Every time I hand something over to Danielle, it comes back fast and very clean, She understands what we’re looking for without a lot of explanation and is also proactive in presenting ideas from her past experiences."

    -Jordan Stavedahl, Trystar

  • "I don’t want to work is a marketer just looking for billable hours. I want to work with someone that is interested in our mission. "

    -Paul David, Waconia Public Schools

  • "Danielle is a very positive person. She brings so much excitement for what she creates. During the review process, she’s always open to suggestions and willing to make changes based on input."

    -Kristen Gyolai, The Law Office of Kristen Gyolai